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WINDS OF CHANGE

The changes forecast for distributors in NAW's latest benchmark study aren't gentle breezes rustling through the offices and warehouses of distributors, seldom blowing a purchase order or shipping label out of place. They are more like Category 5 wind gusts that could tear a business from its foundation. “Facing the Forces of Change — The Road to Opportunity,” published by the National Association of Wholesaler-Distributors (NAW), Washington, D.C., challenges distributors with some new assumptions that would radically change this business as we know it. Authored by Adam Fein, president, Pembroke Consulting, Philadelphia, after he and his team interviewed ...

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