Meeting Your Customers' Customers

Published Saturday, March 01, 2008

When times are tough, some companies hunker down and hope to wait out the storm by managing costs. Others view slow times as an opportunity to invest in and grow their business. The last few years were banner years for distributors. For many companies, the past six months were an early warning sign to start doing a better job of managing expenses. Unfortunately many distributors, and especially smaller distributors, realized this too late. The smartest distributors are now trying to control their destinies by repositioning themselves within their marketplaces and reaching out to end-customers. At the end of ...

Meeting Your Customers' Customers

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