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Data, Data, Everywhere

Published Friday, January 01, 2010

We're in the midst of a data explosion. Worldwide, it's predicted that the quantity of data being collected doubles every 18 months. Distributors deal with this every day. Distributor data may come from multiple sources including industry data warehouses and service providers, the Internet or the distributors' own enterprise resource planning (ERP) databases. Internet web analytics are one example of how anything that is viewed, clicked or typed can be tabulated, analyzed and reported. Communication providers for cell and smart phones routinely collect similar usage statistics on the number of calls, length of calls, and types of usage ...

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