Pushing Data Downstream

Published Thursday, May 01, 2008

The data synchronization efforts to drive out costs and capture efficiencies throughout the electrical industry's marketing channels have made it a touchstone for other industries. The progress made by IDEA, Arlington, Va., and the various associations and other entities involved have begun to return benefits for many distributors and manufacturers. To date, though, the progress, the discussions and the work have all been focused on the transfer of data between manufacturers and distributors. Very little attention has been paid to the benefits synchronized data could provide downstream from the distributors — to their interaction with their customers. The ...

Pushing Data Downstream

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