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Rep Scores With First Book

Published Thursday, July 01, 2004

Charles Cohon loves to sell. And he is pretty darn good at it. His independent rep agency, Prime Devices Corp., based in Morton Grove, Ill., just celebrated its 20th anniversary. Cohon recently nailed down one of his most satisfying sales — the printing rights and a 10,000-book order for his 153-page primer on sales force management, The Sales Force, from the Manufacturers Agents National Association (MANA), Lake Forest, Calif. “I always expected that Prime Devices Corp. would have a 20th anniversary,” said Cohon. “But I never guessed that two weeks after I finished writing The Sales Force, MANA ...

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