Slip Slidin' Away

Published Tuesday, May 01, 2007

When Paul Simon wrote his 1975 smash hit, “Slip Slidin' Away,” he wasn't talking about the erosion of brand equity in the electrical market because of the increasing popularity of private-labeled products. But I couldn't get the lyrics out of my head as I thought about the response to Electrical Wholesaling's series of articles on private labeling that has run the past few months. Is brand equity really slip-sliding-away in the electrical wholesaling industry because of private labeling? For some products, maybe. The landmark study on private labeling by Allen Ray, president, Allen Ray Associates, Kennedale, Texas, and ...

Slip Slidin' Away

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