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The 5-Ton Elephant

Published Monday, January 01, 2007

Private labeling has always been that 5-ton elephant in the room that no one wants to talk about. Everyone always knew it was occurring and some distributors have private-labeled portions of their product line for years, but few people were willing to talk openly about it. That may be changing. Distributors are asking themselves two questions: Should I source products myself and offer private-label products? If not, how can I compete with lower profit margins and higher priced products? This 5-ton elephant barged into the recent Eastern Regional Conference held Nov. 8-10 by the National ...

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