Survey of Distributors Reveals Opportunities in LED Lighting

Published Thursday, June 18, 2009

A recent survey of electrical and lighting distributors demonstrates the importance of the electrical sales channel for LED lighting manufacturers seeking access to the market. Conducted by Energy Smart Marketers, Raleigh, N.C., (a joint venture between Channel Marketing Group and BtB Marketing Communications that focuses on the LED lighting market) the survey confirmed that electrical distributors make recommendations to end customers about which brand of LED lighting to specify almost 60 percent of the time; and more than 80 percent of distributors surveyed sell as many as seven different brands of LED light engines or fixtures. However, 78 ...

Survey of Distributors Reveals Opportunities in LED Lighting

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